Your Place is a charity committed to solving homelessness in East London through caring and compassionate one-to-one support. As an organisation doing such vital work and with services in high demand, they needed a website that showcased their values and could grow with them.
Their existing website struggled with functionality and the lack of intuitive user journeys left the site looking messy and made it tricky for users to find information. This had a massive impact on fundraising journeys and supporter experience, meaning Your Place were losing potential new donors and made retention a real challenge.
With this in mind, we developed creative solutions to help Your Place transform the look and feel of the website, supporting the sustainability of their life-changing work.
We worked closely with Your Place and their brand agency, Neo, to explore key branding elements and how these would smoothly translate in a digital setting.
Using these elements as an anchor point, we could build on this to create a bespoke look for their website that was firmly rooted in the charity’s recognisable brand and complimented the overall user experience.
Our next step was developing a more dynamic website structure that was led by creating a positive user experience. This was aligned with emotive and compelling language that would resonate with the user and bring their work to life. We also worked on developing a more streamlined process for Your Place’s internal systems, linking their website forms with Mailchimp and simplifying the donation process.
Our new website is transformational for the organisation and includes features I hadn’t even considered before embarking on the project with Studio Republic. Throughout the whole process, the team has listened, heard and enacted on our requirements to build a website that is more than what we imagined. The communication throughout the project has been brilliant and everything was delivered on time and exactly as promised. I have learnt so much, felt completely supported throughout and had great fun in process – thank you!
Communications and Support Manager
Empowering causes with the means to directly impact lives