The Galapagos Conservation Trust is the only UK-registered charity to focus solely on the conservation of the Galapagos Islands, supporting impactful projects that restore unique natural habitats, conserve threatened wildlife and drive sustainable solutions.
With their communications in the process of a digital transformation, the Galapagos Conservation Trust decided it was time for a new, user-friendly and mobile-optimised charity website. The new site would provide an improved donation experience for users as well as be an engaging platform centred on compelling and passionate storytelling.
Alongside the new website, the charity also needed a brand refresh that would add structure and breathe new life into their now outdated and inconsistent branding.
Starting with the charity’s visual identity, we began by developing and refining key branding elements from the Galapagos Conservation Trust’s existing guidelines to tackle inconsistencies and create a more polished look.
We then took inspiration from the unique landscapes and wildlife of the Galapagos Islands to establish a vibrant colour palette that aligned with accessibility standards. This was paired with a typographic treatment that connected boldness, geometry and innovation; a nod to the charity’s transformative scientific work.
After taking the team through our UX discovery workshop, we built a finalised website sitemap, a bespoke module list and wireframes to create a modern, accessible and integrated website that streamlined digital fundraising capabilities, enhanced e-commerce functionality and minimised the manual administration load.
We had a fantastic time working on this project and look forward to following more of the charity’s amazing work on their new website.
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