Revolutionising how a council engages and inspires younger constituents to shape their future

The challenge

Winchester City Council needed to attract a broader – especially younger – audience to engage with their Local Plan. The plan exists to address the needs of the local community over the coming years and had historically been made up of printed material that is both a regulatory and political requirement. With the council having also declared a climate emergency and set the goal to become a carbon neutral by 2024, they needed too clearly and digitally communicate this commitment through the work.

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  • Brand identity & application
  • Print & digital design
  • Bespoke web design & development
  • Illustration
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The solution

We built an award nominated bespoke website that drove a unique style of journey, which unlike almost all other sites we create, wasn’t circular but linear. On arriving on the homepage, visitors are taken on a journey to find out key information, learn what they can share their opinions on and then interact with ‘quick look’ features built-in (polls and questions) easily. Importantly, through our creativity and digitisation of the previous process, we removed the need for visitors to trawl through multiple, extensive documents before being able to contribute to the consultation. The council could also tailor the onward journey through the site based on their answers. These journeys are all trackable and provide the council with never-before-seen insight about how the local community engage with each of the issues.

of users had never engaged with the local plan before
increase in engagement based on average council communications
award nomination (which will be awarded in the coming weeks)
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