Levelling the playing field for all athletes, from grassroots to the big league

The challenge

Kit Us Out is a global sports kit charity on a mission to level the playing field for athletes from grassroots to elite level. The charity collects unused, elite-level kit from global events and sporting teams and distributes it to under-funded athletes, para-athletes and grassroots projects within disadvantaged communities. Kit Us Out had global reach and advocacy from influential athletes including Baroness Tanni Grey-Thomas, but the charity had reached its capacity and worried they would fail to capitalise on their momentum without an immediate brand and website overhaul which reflected their achievements and drive.

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  • Brand identity
  • Web design & development
  • Social media strategy
  • SEO

The solution

To relaunch in the sport development arena with impact, we reimagined their brand and presented a powerful vision front and centre. Through the application of bold and exciting colours, textures and typography we translated the new brand into a bespoke, donations-focused storytelling website which amplified their message and made the user experience much easier for users to find information. Alongside the new website and brand launch, we designed a UGC social campaign that the charity could use to activate their existing supporter base, #ItStartsWithKit. This invited athletes to share how a piece of kit helped them to find their confidence or achieve their sporting aspirations. The ask was simple, with each story shared we asked for a £5 donation to provide 500 people with kit to help them stay active whilst vital sports events were cancelled during the pandemic.


Brand trust
enabling the founder to recruit key names on their trustees board
of kit awarded from Under Armour
of their fundraising target met in total
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As a charity with a global impact our website is our window to the world to tell our story and to attract support. Previously, our site did not give a strong impression of the work we do and did not give a good user experience for those that were looking to engage with us. By working with Studio Republic we have seen a seismic shift. They have reinvigorated our passion.

Alex Mitchell

Founder at Kit Us Out