Levelling the playing field for all athletes, from grassroots to the big league
The challenge
Kit Us Out is a global sports kit charity on a mission to level the playing field for athletes from grassroots to elite level. The charity collects unused, elite-level kit from global events and sporting teams and distributes it to under-funded athletes, para-athletes and grassroots projects within disadvantaged communities. Kit Us Out had global reach and advocacy from influential athletes including Baroness Tanni Grey-Thomas, but the charity had reached its capacity and worried they would fail to capitalise on their momentum without an immediate brand and website overhaul which reflected their achievements and drive.
- Brand identity
- Web design & development
- Social media strategy
- SEO
The solution
To relaunch in the sport development arena with impact, we reimagined their brand and presented a powerful vision front and centre. Through the application of bold and exciting colours, textures and typography we translated the new brand into a bespoke, donations-focused storytelling website which amplified their message and made the user experience much easier for users to find information. Alongside the new website and brand launch, we designed a UGC social campaign that the charity could use to activate their existing supporter base, #ItStartsWithKit. This invited athletes to share how a piece of kit helped them to find their confidence or achieve their sporting aspirations. The ask was simple, with each story shared we asked for a £5 donation to provide 500 people with kit to help them stay active whilst vital sports events were cancelled during the pandemic.
Impact
As a charity with a global impact our website is our window to the world to tell our story and to attract support. Previously, our site did not give a strong impression of the work we do and did not give a good user experience for those that were looking to engage with us. By working with Studio Republic we have seen a seismic shift. They have reinvigorated our passion.
Alex Mitchell
Founder at Kit Us Out
