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Creating the biggest collective fundraising event in the world

The challenge

Organisers from the country’s biggest mass-participation sports events (MSO), including London Marathon Events, invited us to co-create and launch a national fundraising campaign. The objective was to reduce the staggering predicted funding shortfall of £60 billion that was going to hit the UK charity sector as a result of the global pandemic. During April 2020, we inspired the UK public to get creative from the safety of their homes to raise £11.2 million.

 

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  • Campaign creation
  • Branding
  • Print & digital design
  • Bespoke web design & development
  • Conversion rate optimisation
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The Solution

In direct response to the pandemic, our team devised a way to hand-in-glove with members of MSO and social media pros, LiveWire Sport, to devise and deliver a national fundraising campaign that would not only raise as much money as possible, but raise money for as many UK charities as possible, as quickly as possible.

Impact

£11 Million
Raised for UK charities
24k
Fundraising
pages created
3.9k
Charities
supported
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Creative execution

Using the story as a strategic foundation, we crafted a dynamic brand identity that was bold, bright and uplifting – encapsulating the fun available who took part in this once-in-a-lifetime national event.

The creative objective was to build excitement but without any budget (or time) to deliver the work, we relied on stock photography – a diverse and inclusive mix – featuring ‘everyday folks’ to ensure it was clearly recognised as an accessible campaign. The creative had to encourage everyone, from children to grandparents, to join the marathon effort.

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If you want an agency to deliver great creative work and deliver on their promises, then make Studio Republic the first people you call. It will be a call you never regret.

Hugh Brasher

Race Director at London Marathon

Awards

Campaign Of The Year

Winner

Non-for-Profit/Charity

Winner

Integrated Marketing Campaign

Winner

Fundraising Campaign

Winner

Breakthrough

Nominee

Leaders In Community

Winner

Whitepaper

Download our 2.6 Challenge whitepaper:

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