Creating the biggest collective charity fundraising campaign in the world

The challenge

Organisers from the country’s biggest mass-participation sports events (MSO), including London Marathon Events, invited us to co-create and launch a national charity fundraising campaign. The objective was to reduce the staggering predicted funding shortfall of £60 billion that was going to hit the UK charity sector as a result of the global pandemic. During April 2020, we inspired the UK public to get creative from the safety of their homes to raise £11.2 million.


View website
  • Campaign creation
  • Branding
  • Print & digital design
  • Bespoke web design & development
  • Conversion rate optimisation
Image for

The Solution

In direct response to the pandemic, our team devised a way to hand-in-glove with members of MSO and social media pros, LiveWire Sport, to devise and deliver a national fundraising campaign that would not only raise as much money as possible, but raise money for as many UK charities as possible, as quickly as possible.


£11 Million
Raised for UK charities
pages created
Image for women megaphone

Creative execution

Using the story as a strategic foundation, we crafted a dynamic brand identity that was bold, bright and uplifting – encapsulating the fun available who took part in this once-in-a-lifetime national event.

The creative objective was to build excitement but without any budget (or time) to deliver the work, we relied on stock photography – a diverse and inclusive mix – featuring ‘everyday folks’ to ensure it was clearly recognised as an accessible campaign. The creative had to encourage everyone, from children to grandparents, to join the marathon effort.

Image for 2.6 Challenge Totaliser showing over £11 million raised
Image for

If you want an agency to deliver great creative work and deliver on their promises, then make Studio Republic the first people you call. It will be a call you never regret.

Hugh Brasher

Race Director at London Marathon


Campaign Of The Year




Integrated Marketing Campaign


Fundraising Campaign




Leaders In Community


Next Project

Empowering causes with the means to directly impact lives

B Corporation Certified Escape the City 100 Winner We plant trees with Ecologi for every project we complete
Registered office address
86-90 Paul Street, London,EC2A 4NE


Hit up our positive impact newsletter to receive some good news in your inbox.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

© Copyright 2023 Studio Republic