London Cycling Campaign is a 11,500-strong membership charity that gives everyone who cycles or wants to cycle, a voice in Greater London. The impact of their work results in more cyclists safely taking to the streets and changing perceptions on cycling as a solution to many of the transportation, health and sustainability issues in London. The charity faced a huge communication challenge because their website was out-of-date and unmanageable, drastically affecting its performance as the central location for member-facing operations. Without improving this, it would continue to disrupt their ability to expand their membership base and continue their great work.
We empowered the client with the ability to manage the site in line with user needs by redesigning and building the site from scratch. A huge challenge with their existing site was managing the scale-up and scale-down in line with campaigning, donation drives and various other needs at any given time. The solution was building a site using modules, so that they could update and change their site easily. We also expanded the site’s user-led capabilities to make it the ultimate go-to destination for cyclists in London. We designed an interactive map that enabled users to find cycle clubs, events, cycle shops and hire stations across the city – pulling data from Transport for London, Google and their own database. We also streamlined their previously lengthy donation process which not only increased conversion rates, but built a full end-to-end optimised experience for the visitors looking to support them.