GROW needed a brand and website fitting of its aspirations as a truly innovative and impactful organisation. The identity needed refinement and structure with a bolder visual style that would resonate with a global audience, whilst the website was outdated, inflexible and simply wasn’t serving the needs of the organisation or its users.
Using the conceptual thought of ‘Future Organic’, we worked on elevating the type, colour, imagery and graphical elements to create a modern and progressive identity, more closely aligned with GROW’s mission to accelerate new frontier agrifoodtech solutions. Focussing on how best to serve key user groups, we created specific journeys, modules and UI elements to signpost, inform and convert at multiple points across the site. Having applied the newly developed identity to the wireframe, the site was built in a modular approach to ensure flexibility and ease of use for the GROW team.
We couldn't be more excited and proud of the new brand identity and website you've helped us create. I'm so grateful for the efforts and brilliance of the Studio Republic team, the outcome is beautiful and the process to get there was too. Thank you for guiding us through it, I really have enjoyed working with you all.
Cassidy Clark
Programme and Marketing Associate
Empowering causes with the means to directly impact lives
