Giving more children the best start in life through an accessible brand and website
The challenge
Better Start Bradford understands the earliest years in a child’s life are critical in shaping their future. The organisation centres its attention on delivering a set of 15 key projects that help their cause, as well as various other events suitable for new families and families with children aged 0 – 3 years. Therefore, getting the relevant information to new or early-year families and maternity workers is crucial for them to reach their primary goal; to engage as many families as possible in their programmes over the next 3 years.
Although they held high-quality services and advice, their brand identity and website were lacking. The poor site structure often caused users to navigate back and forth throughout the process without accessing an event or project that could actually have a huge impact on their family’s life.
- Brand accessibility
- User insight
- Brand development
- Web design & build
The solution
We conducted user insight sessions which allowed us to identify what BSB’s users needed and identify the key areas for review throughout the UX and UI design stages. The need for a more accessible brand combined with much simpler user journeys became the clear challenge we would need to tackle, focussing on increasing the level of engagement and participation with Better Start Bradford’s services.
Brand accessibility
We reviewed and tested accessibility across all key brand elements, including font and colour pallet and identified several areas which required adjustment in order to achieve a WCAG AA rating. Our brand design team expanded and evolved the existing brand to create a much more concise and user-friendly identity, removing any barriers to their user groups in reaching the services they need.
It has been great working with Studio Republic - they are a really friendly, approachable and down-to-earth bunch of people. They really know their stuff but didn’t ever overload us with technical jargon or blind us with science, and they always gave a clear rationale for their recommendations.
We wanted a website that was much easier for our different audiences to navigate and one that we all could be proud of, and that’s exactly what we got. The wealth of positive feedback we’ve had from our users backs this up wholeheartedly.
We look forward to continuing our working relationship with them.
Grainne Slavin
Senior Communications Officer
