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Bringing two charity legacies together to one website

The challenge

Asthma + Lung UK was born from two legacy brands (Asthma UK & British Lung Foundation) uniting together in their mission to fight for every breath. Their work involves campaigning for lung health laws, funding world-leading research on lung conditions and supporting people who struggle to breathe to be able to live their lives to the fullest.

With two legacy brands came two separate websites required to join forces and bring their functions together. The unique digital challenge was to ensure that the newly launched Asthma + Lung UK could build credible authority and knowledge in this space with all the experience both charities have, all within a newly formed brand and destination. A website needed to clearly highlight their efforts and pinpoint clear journeys for users to navigate the necessary information following their launch and easily learn how they can get involved.

  • Bespoke UX design
  • Web build and development
  • UX and QA testing
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The design solution

Creating a prototype wireframe and module plan which visualised the functionality of the site. This was then matched against their branding visual guidelines so their site plan could represent an extension of their brand communications.

Simplifying user journeys

“From a UX perspective the 2 key challenges were: to clearly communicate to users that Asthma + Lung UK had formed as a result of the 2 legacy charities coming together and to clearly signpost users to the relevant areas to get support. We achieved this through a set of modules which enabled us to tell the story of the charity and clearly express why they exist. It required a simple navigation structure and signposting through descriptive buttons and links which allow users to clearly identify their requirements and select the appropriate onward journey.”

Harley Southwick, Senior Designer

The development and tech solution

Following an approval of the designed prototype, we fully built the back and frontend of the site with an agreed module list. This is extensively Quality Assurance tested by our team before being handed back over to the client team with support to upload content.


We conduct final UI checks on bugs, visuals, technical strength and accessibility – this is to ensure that the site functionality runs at high quality and the UI doesn’t present any problems for users with visual, physical or hearing impairments. This ensures that every user visiting the site can access what they need easily without being excluded from any services required.

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