What comes after a UX audit

You’ve had a UX audit and now have a clear view of how your charity’s website is working for your audiences. But, what does all the data mean and what happens next?

Simply put, it’s time to turn insight into action.

Here, we’ll go through the steps that follow one of our UX audits, what charities can expect, and the outcomes we can achieve.

Let’s start with the basics. Our UX audits are a way for us to build a true picture of how your charity’s website is serving your audiences.

We look at your site from every angle: performance, accessibility, user experience and design. We use both data and real user behaviour to guide us and gain a comprehensive insight into what is working and what isn’t.

We use a mix of research methods to build that picture. This includes surveys, moderated and unmoderated usability testing, heuristic reviews, and analysis of tools like Google Analytics and Microsoft Clarity. We also carry out accessibility reviews and create user personas to develop an understanding of who your key audiences, how they use your site, and what they expect.

Every insight we share is grounded in evidence. We combine user feedback with our experience to create clear, prioritised recommendations that improve usability, accessibility and overall performance.

From the data, we establish recommendations for improvement. To keep it simple, most recommendations fall into four key areas: content, navigation and usability, look and feel, and accessibility.

This means we’re hitting all those key areas to meet audience needs and expectations, while personalising suggestions based on your charity’s goals. That might be quick wins and longer-term improvements, or a simple high to low priority list. This helps you focus on what will make the biggest difference first.

However, the UX audit and the recommendations are only the beginning! It marks the starting point in a much bigger journey.

An audit captures your site at a specific moment in time, but your website should keep evolving, and that’s where our role can extend to a strategic partner.

With recommendations and priority suggestions in place, we can get to work implementing these changes. But how we do this doesn’t always look the same. Some charities choose to improve their existing site in phases. Others decide a full redesign is more efficient, especially when there are wider changes to make.

As an example, following a UX audit with Army Cadets, they chose a full website rebuild. We moved the site from Craft to WordPress and reshaped it around clear, streamlined user journeys. These journeys were informed by the audit, making it easier for users to find what they need and take action.

We Mean Business Coalition took a different approach. They made focused improvements over time, starting with navigation. We introduced clearer menu structures, with secondary and tertiary navigation, along with short descriptions to guide users. This created clearer signposting, more efficient journeys, and a stronger understanding of their work.

As a strategic partner, our support also goes beyond implementation. We recognise that improvements are only as good as the impact they have and so we continue to measure progress over time. Staying alongside your team as a partner, we can help you track the metrics that matter and understand how your audiences engage with your content. By revisiting these metrics, you can see what’s improved and where to focus next, so you’re always on a plan for growth and sustainability.

Our role is to work with you, helping your website do its job better. A UX audit gives you clarity and direction, whether you’re making small improvements or planning something bigger. The next steps take you on the journey bringing it all to life and creating an even greater impact for your charity.

Learn more about our UX audits