The Principles of Inclusive Digital Design, our Website Accessibility Guide

We developed these principles to help designers, developers and website managers understand and embrace the WCAG compliance measures, ensuring their digital products put people first. With 96% of the web still inaccessible we wanted to create some guidelines that are designed for the needs of people with permanent, temporary, situational, or changing disabilities — all of us really.

They are intended to give anyone involved in the design and development of websites and applications – designers, user experience professionals, developers, product owners, idea makers, innovators, artists and thinkers – a broad approach to inclusive digital design.