Strategic Partnerships
Our ongoing support service designed to provide continuous, user-centric, data-driven support, ensuring impactful and sustainable growth for your website.
Why continuous, strategic, support is crucial for long-term success
“In today’s rapidly changing digital world, technologies are advancing, user expectations are evolving and your website must keep up. No website is ever 'perfect'—a static or reactive approach to website management can limit growth and hinder engagement. Continuous, data-driven improvements are essential to stay ahead of user expectations, optimise user journeys, and drive measurable results.”
Harley Southwick, UX Lead
On this page:
Why continuous support is crucial
Key benefits
Process
Strategic Partnership options
FAQs
Testimonials
Book a free consultation
The key benefits
Cost efficiency and long-term sustainability
Regular updates and iterative improvements prevent the need for costly large-scale redesigns, ensuring your site grows sustainably over time.
Data-driven insights and decision making
Continuous tracking of user behaviour and key metrics keeps your website aligned with user expectations, leading to informed, actionable improvements.
Proactive enhancements and problem solving
We address issues as they arise, ensuring your site remains accessible, secure, and up to date.
Evolving UX and accessibility compliance
We adapt your website to evolving user needs, keeping it intuitive, accessible, and engaging, boosting satisfaction, engagement, and conversion rates.
Agile growth and innovation
Our iterative process allows for flexibility and quick responses to new opportunities, technologies, or shifts in user behaviour, enabling continued support of your mission.
Maximising KPI impact and team support
We’ll collaborate closely with your team to ensure all digital initiatives meet and exceed your KPIs, providing the additional support and resources needed to achieve the best outcomes.
System integration and process streamlining
We can help integrate new digital systems to streamline internal processes, improving efficiency and reducing manual workloads.
Building a stronger reputation
A well-maintained, consistently evolving website reflects positively on your brand, demonstrating your commitment to delivering an excellent user experience that meets the needs of your audiences.
Stakeholder engagement and collaboration
The process
1. Consultation and needs assessment
We begin by conducting a discovery workshop to understand your organisation’s goals, challenges, and KPIs. This allows us to tailor your Strategic Partnership to meet your specific needs. Whether you need foundational, data-driven support through our Core Partnership or a Custom Partnership with deeper user insights and extended implementation time, we’ll create a plan that aligns with your specific needs and objectives.
2. Monthly research and analysis
We’ll monitor your website’s performance using tools like HotJar and Google Analytics, presenting insights via your custom Looker Studio dashboard. Ongoing accessibility and performance testing will ensure the site continues to effectively serve your audience.
3. Actionable insights and recommendations
Each month, we’ll provide data-driven insights and recommendations, creating a roadmap for continuous improvement. These will focus on key metrics and conversions—including user engagement, behaviour and feedback, donations, and sign-ups—that are all aligned with your KPIs.
4. Implementation support
We’ll work as an extension of your team to implement updates, improvements, and new features, ensuring the site runs smoothly and is optimised for growth.
5. Strategic Partnerships Cycle
With continuous data-led insights, we’ll refine strategies, address challenges, and seize new opportunities together. Our iterative process ensures your website evolves with your mission, objectives, and user needs.
Strategic Partnerships options
As part of our Strategic Partnerships model, we offer two approaches to ensure your organisation receives the right level of support for your digital strategy:
Core Partnership
For charities seeking ongoing, data-driven improvements, the Core Partnership provides a structured, foundational approach with all the essential tools required for continuous website optimisation.
- Ideal for charities needing consistent, ongoing support to maintain and optimise their website
- Includes all of the key features such as tracking setup, data analysis, accessibility and performance testing, and limited monthly implementation time
Custom Partnership
For charities requiring more tailored solutions, the Custom Partnership allows you to flexibly add extra services, such as additional implementation time, user research, or training workshops, to meet your specific needs.
- Perfect for charities seeking deeper user insights and more flexibility to implement updates quicker
- Build on all the features from the Core Partnership with extra studio time for qualitative user research and to make faster progress with updates to your site
FAQs about our Strategic Partnerships
The Core Partnership represents the minimum annual commitment required to engage with us in a Strategic Partnership.
Designed for charities seeking a solid foundation to continuously optimise their website, the Core Partnership equips you with all the essential tools to make iterative, data-driven improvements post-launch. This partnership ensures ongoing monitoring, analysis, and implementation support, allowing your website to evolve in alignment with your organisational goals and user needs.
- Discovery workshop: An initial workshop to understand your organisation’s goals, challenges, and KPIs, ensuring the strategy is tailored to your specific needs.
- GA4 and Hotjar setup: Full integration of GA4 and Hotjar to track performance and gather behavioural data, ensuring alignment with your KPIs.
- Custom Looker Studio dashboard setup: A tailored dashboard that visualises key metrics and insights, helping you track progress and outcomes effectively.
- Monthly data review: Our team reviews data from Hotjar and Google Analytics to assess the performance of key user journeys and pinpoint areas for improvement.
- Monthly automated accessibility and performance testing: Checks on 50 key pages for accessibility, and 5 for performance to maintain optimal site health.
- Monthly best practices guidance: Ongoing advice on content updates, including module usage, tone of voice, branding, and accessibility, to keep your site optimised and user-friendly.
- Monthly playback report and strategic planning: A 30-minute call to review insights, discuss recommendations, and plan next steps for implementing updates.
- Prioritised task backlog: A structured, prioritised list of updates based on our monthly analysis, providing a clear roadmap for ongoing improvements.
- Implementation time: Each month includes 4 hours of protected implementation time to ensure consistent progress is made. Additional time can be added by customising your partnership to accelerate results if needed.
While the Core Partnership provides essential strategic support, many charities need a more tailored approach. Through our discovery workshop, we work with you to create a Custom Strategic Partnership that aligns with your specific needs and budget.
The Custom Partnership includes all of the
Core Partnership’s features, with the flexibility to add services for deeper insights, extra support, and faster progress on your backlog of data-driven recommendations and tasks.
Our Custom Partnership builds on the Core Partnership by adding extra studio time to extend all features and services. Common additional services include:
- Additional implementation time: Increase hours for updates and improvements, ensuring faster execution and continuous progress.
- Research studies: Gain deeper insights into user behaviour through additional research methods like interviews, usability testing, card sorting, and A/B testing.
- Manual accessibility audits: Go beyond automated tests with in-depth manual audits to ensure your site meets the highest accessibility standards.
- Workshops and training: Equip your team with tailored workshops to build skills and improve long-term website performance and internal resource capabilities.
Extra benefits of a Custom Partnership:
- Flexibility: Tailor our Strategic Partnership to fit your goals and budget. Each quarter, we’ll review and adjust the partnership if needed to meet evolving needs.
- Advanced support: Add services based on your specific needs for enhanced support.
- Enhanced user insights: Use qualitative research to uncover the ‘why’ behind user behaviour identified through GA4 and Hotjar data.
- Scalable implementation: Ensure timely updates with adjustable support levels.
- Internal growth: Empower your team with training for long-term digital success.
- Strategic maturity: Drive long-term success with continuous strategic collaboration.
What our clients say
“As an education membership organisation, our digital success relies on attracting and retaining subscriptions. Studio Republic analysed our user behaviours using Google Analytics, session recordings, and surveys, identifying UX improvements in key journeys, page structure, design, and search filters. We were impressed by their evidence-based approach, which led to impactful enhancements. Since implementing their recommendations, our average session time has increased by 21% and membership by 37%.”
Richard John
Director of Programme Operations, Association for Citizenship Teaching
“Working with Studio Republic on a UX review of our website was a transformative experience. Their strategic insights not only helped us understand how users were engaging with our content but also identified key areas for improvement. The review provided clear, actionable recommendations that have directly informed our future website updates. Studio Republic’s expertise has been invaluable in shaping a more user-centric approach for our digital presence.”
Bil Ahmed
Senior Marketing Manager, VoiceAbility
“We had two really specific needs around recruiting more young people and removing some of the barriers around them joining a trip and like all charities, continuing to raise funds. Our new site has answered those two call to actions really well. We're really delighted with it. We'd highly recommend working with the team.”
Frank Fletcher
CEO, Ellen MacArthur Cancer Trust
“We're adding new content to the website all the time, and it's easy to forget that end-users don't live and breathe it so may not always find it as easy to navigate as we do. That's where the work has been invaluable for us. We've come out of the process with a comprehensive, and valuable list of improvements to explore that align with our current strategic aims. By implementing these, we're confident we'll be making some significant improvements for our website users.”
Chris Rimell
Digital & Data Protection Officer, Accord
Are you ready to amplify your purpose?
To chat about our Strategic Partnerships and your needs in more detail, please get in touch to book a free 30 minute consultation with me.
