Skip navigation

Brand webinar: Crafting Charity Identity

In this webinar, our brand lead Paul Connor explores how a well-crafted brand identity is key to helping your charity amplify its purpose

Our webinar ‘Crafting Charity Identity’ introduces you to our new CRAFTED framework, designed to help charities understand the effectiveness of their brand. We also explore how a well-crafted brand identity is key to helping your charity amplify its purpose, increase support and grow impact.

Over the one-hour session, Paul covers:
  • Why we created the CRAFTED framework
  • The 7 pillars that drive brand effectiveness
  • How the framework works in practice with real-world examples
  • How your charity can use CRAFTED to measure and strengthen its brand