GA4 is set to become the default version of Google Analytics on the 1st of July, so if you want to continue making the most of your organisation’s data, you’ll need to prepare for the switch.

By understanding what the move means for your historic data and the new features GA4 has to offer, you can gain the knowledge and confidence to use this tool to boost the success of your organisation’s fundraising and campaigns.

We know there’s a lot to get to grips with, so our team are ready to help your charity thrive and survive the GA4 switchover.