We're proud to announce that the nationwide fundraising phenomenon, The 2.6 Challenge, has been shortlisted for THREE prestigious Third Sector Excellence Awards: Breakthrough of The Year, Fundraising Campaign and Big Impact Award.
As demand for charity support began to skyrocket (from health and debt advice to social care), charities predicted income was decimated due to the cancellation or delay of thousands of the UK’s most relied-upon fundraising events.
In direct response to the situation, we collaborated with organisers from the country’s biggest mass-participation sports events (MSO) and LiveWire Sport to devise and deliver a campaign to reduce the shortfall. Studio Republic brought the campaign to life with brand creative and a campaign website featuring inspirational challenge videos from a host of familiar faces.
Starting on April 26th, the British public hopped, skipped, flipped, ran, sang, cooked and entertained their way through imaginative 2.6 and 26-themed challenges to raise a staggering £11,000,000 for more than 3,900 UK charities when they needed it most.
The awards - which recognise the achievements of charities, voluntary organisations and social enterprises - will be announced over a virtual event in October.
Fingers & toes crossed.