The DOs and DON’Ts of email marketing

26th July 2011

Email can and should be used as a effective method of building client relationships so here are some very basic dos and don'ts of email communications...

Do: Make your e-communications relevant
Don't: “Spray and Pray” - do not use emails as a method of blanket bombing your customers and prospective customers

Do: back up your emails with your offline communications
Don't: send it and forget it

Do: make sure that the database you're sending to is right for that offer or communication
Don't: merge all clients in to one generic lump and then make your offering 'one size fits all'

Do: observe the basic rules of design and communication that are achievable for this medium
Don't: don't just grab your brochure, make a jpeg and then send (a brochure is designed for people to hold and read, a website is designed for people to interact with – therefore an email is for basic interaction and as a portal for further communication)

Do: send your customers regular emails
Don't: send your customers emails every five minutes – they will unsubscribe and or mark you as spam.

Do: stand out from the crowd
Don't: become just another 'grey mail' and get pigeon holed in to “just some more junk”

Do: consider the customer experience to build long term relationships
Don't: assume that every email will yield new business

Simple, hey? The tips above might seem obvious, but then why do I delete so many emails that fall into the "don't" pile every day?

Empowering causes with the means to directly impact lives

B Corporation Certified
We plant trees with Ecologi
Registered office address
Hikenield House, East Anton Court, Icknield Way, Andover, Hampshire SP10 5RG


Hit up our positive impact newsletter to receive some good news in your inbox.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

© Copyright 2023 Studio Republic