The importance of user experience design and conversion rate optimisation

Long gone are the days that a website can just look good. It needs to act as a tool for your business that converts, whether that's a web-enquiry, phone call or email. At Studio Republic we have assisted and guided a multitude of clients through a process whereby user experience design and CRO is the clear focus even within the design phase.

UX design

Our expert UX Designers have a clear focus on ensuring your brand is showcased the way you intended but also promote a seamless and positive user journey.

Good UX Design directly impacts upon the user journey. For example, could a user get to a desired page within as few clicks as possible? Was it easy enough to send an enquiry? Was the visit pleasant or frustrating? Did the page load quickly? Did it optimise well on the range of mobile and tablet devices? These questions are all considerations as part of our UX design and user experience consultancy.

Conversion rate optimisation (CRO)

Your website is a powerful platform that can positively impact your business. For many of our clients they come to us letting us know that their website not only needs to look good but it needs to work for them.

Good SEO and marketing efforts drives a good steady flow of traffic to a website, however what you do with this traffic once they are on the site is just as important as getting them there. This is where CRO comes into the mix. CRO is essentially converting visitors into customers and this could be in the form of ensuring they reach a desired page, complete a form, get in touch or make a transaction.

Give Jack a call on 01962 659123.

"A website is the ultimate PR and Marketing tool for a photographer, it's the life line to the commercial arena. Having had two previous and lengthy website builds rejected by my agent, I found myself in frantic panic! This is when I was introduced to Chris at Studio Republic. Chris grasped the design concept immediately, throwing his own thoughts into the creative mix, which I love. Time was short, yet Chris remained confident all would be complete within a two week window. I was sceptical! Chris proved me utterly wrong! He transformed the initial design into a slick looking website in under two weeks! The guy is a genius, a true creative professional who took my constant "how abouts" in his stride. Highly Recommended!"

Gareth Gatrell, Photographer,