Our Head of SEO, Sean Mullins is a leading SEO Consultant and has been working in digital marketing since 2005:
"One of my personal mottos is 'What's the point of a pretty website, if no one can find it. Essentially, this is what Search Engine Optimisation and Search Engine Marketing are all about; making sure your business and brand is found online. However, this comes with one very important caveat. It can be easy to drive a lot of traffic to a website but it's about sending quality traffic visitors to your site that ultimately will turn into a conversion (a phone call, enquiry, online sale/sign up etc). Within SEO there can be a lot of scaremongering with the talk of looming google updates and Agencies employing questionable, black hat SEO techniques. However, Google and other search engines are only trying to present users with quality results that best match their intended search. Google has come a long way in deciphering user intention and delivering high quality tailored results.
Therefore, your business needs to create an online authority brand that is trusted with quality content. Having worked in SEO for a long time it's hard to ignore the strong impact that social media has on SEO rankings so it's important that an effective social media and content marketing optimisation effort is factored into your overriding SEO strategy. If enough people are liking, commenting, sharing, reviewing, tweeting, following your brand online it's difficult for the likes of Google to ignore this social proof. There are approximately 200 factors in the algorithm and is by no means an exact science, there are no shortcuts and nothing beats a consistent, concerted effort coupled with technical know-how and application.
But that’s not the end of it. Once we’ve built and optimised your site, we look to focus and develop on building and maintaining a long-term relationship to deliver an effective, long term SEO strategy for the website.
"We would like to say a big thank you to creative digital agency, Studio Republic. We appreciate how they listened to what we wanted and really understood our brief, which they have translated into an exciting, visually appealing and accessible site. "Dr Elaine King, Director, Wildlife and Countryside Link