Sport has an incredible potential to shape the world we live in for the better. Measurable evidence has demonstrated the role sport can play in improving the quality of life for communities on a global level. With much still to be done in order to address inequality, change attitudes and improve education, we’re on a mission to empower purpose-led sports organisations to create the greatest impact they can, both in the short and long term.
While each of us have our own unique experiences of sport, the one belief we share is that sport can fundamentally change us as individuals and our experience of life, for the better.
We’re focused on using creative for good, to make as big and meaningful a difference as we can before time runs out, which is why when we talk about sport, we don’t mean participation alone. While participation is often crucial, it is the first building block to achieving far greater goals such as:
The UN sustainable development goals have given us all a blueprint to achieve a more sustainable future by 2030. Within this framework, if planned and implemented strategically, sport has the capability to help tackle at least 10 of these global goals.
Supporting the creative work of a broad range of charities and purpose-led organisations, both locally and internationally will always be a fundamental part of our business.
Now, with an additional focus on sport for good in 2020, we will be investing our passion for change into transformative sports projects with big ambitions and big possibilities.
Find out how sports brands and sports charities are already creating positive changes through an authentic approach to marketing and communications.
Agile thinking, delivering the highest quality and always on deadline. Contributing hugely to the strategic discussion. Absolutely phenomenal and I do not make recommendations lightly.
Race Director at London Marathon
Co-Chair of The 2.6 Challenge