Featuring analysis of some of the industry’s most recognised and respected 'sport for good' organisations and campaigns as well as commentary from industry experts.
The paper seeks to offer marketing and communication leaders with new insights about how to maximise the success of any campaign by taking an authentic approach to storytelling, that is: relatable, believable and human. Analysis and expert commentary is arranged into six chapters covering the key forms of change creation:
Discover how you can create a greater impact by downloading our whitepaper.
Find out how sports brands and sports charities are already creating positive changes through an authentic approach to marketing and communications.