Founded in 1818, Sailors' Society is a International Christian Charity concerned with the welfare, support and care of over 1.5 million seafarers worldwide.
The challenge was to evolve the look and feel of the brand and create an emotive, thought provoking, awareness campaign both on and offline for the Winter 2015/16 period.
This was achieved through the campaign "Pray4Joe" which consisted of a magazine insert and advertisement, banner ads and a microsite.
"The pray4joe.org landing site represented a new approach by Sailors’ Society and Studio Republic fully understood the campaign’s needs and goals. The site has a contemporary look with a functionality to match and hit the design brief exactly."James Leslie, Media & Communications Officer, Sailors’ Society