The New Forest Woodburning Centre supplies and installs wood burning stoves for homes within a 50-mile radius of its New Forest base in Hampshire. It is a well-established business with a wealth of experience and knowledge. The website is designed to reflect the company’s ethos of quality personal service for discerning customers and it its purpose is to drive people to the showroom.
When it came to replacing the old single-page site for the New Forest Woodburning Centre, one of things that was really important for Nick Beal was that he could control the content himself. This is a company known for its quality products and expert knowledge, so keeping the web site up to date is essential.
The new site needed to be elegantly designed to engage the Centre’s discerning customer base and easy to navigate for those interested in more detailed information. Nick also wanted to include a special ‘stove selector tool’ that would allow customers to choose the optimum size of stove for their room.
The Studio Republic solution:
Nick and his colleagues talked to a handful of web design companies but what really impressed them about Studio Republic was the feel that the team had for their business.
The MODX content management system gives Nick all the control he needs to update any part of the web site whenever he wants to with new products, new photos and additional information. MODX also supports all the functionality of the clever ‘stove selector’ too.
The Centre’s customers say that they love the new web site too. They very much like the image-led design which draws them in to explore further, and are re-assured by the quality of the presentation and the rich information available.