Mindsmith Tea approached SR in 2015 with the idea of creating a completely natural herbal tea brand that inspired happiness, mindfulness and mindfulness. It was a business in its infancy which required branding, packaging, web design, web development, digital marketing assets and print collateral.
We had to make sure the brand represented quality, ethics and honesty at every turn. We began by branding, research and development sessions with the client to understand how this tea brand was different, special and unique.
From here we formed a strong, simple and recognisable identity. The logo was the starting point which inspired the brand guidelines and flowed into the print collateral. In order to keep the brand coherent we spent time sourcing the most ethical yet quality paper merchants, printing options and packaging design styles that limited waste.
We translated all of this online into an e-commerce website which embraced the latest technologies and handled the user transactions as efficiently as possible through MODX. Vast testing and page loading speeds was addressed and optimised to the fullest extent possible.
Finally we created some digital marketing assets including an HTML email template and are now helping with the ongoing marketing needs of the brand.