Gradko encompasses three businesses with different product ranges and target markets: Gradko Environmental supplies air pollution monitoring products, Gradko Forensics is a drug analysis service and Gradko International manufactures small bore specialist tubing.
The web site is designed with strong branding and clear navigation to direct visitors efficiently to the appropriate pages. It is effectively three web sites in one, each of which acts as a central resource of technical information and a channel to filter and enhance online enquiries.
The requirement for Gradko was to present three different arms of the business to show technical depth and distinct competency in each, with brand consistency across all three.
When an organisation has a range of activities addressing more than one market or target group, there is potential for confusion if information is poorly presented on the web site. Business could be lost if visitors cannot find what they are looking for quickly, so clarity and consistency were essential for the new Gradko site.
The Studio Republic solution:
Studio Republic combined the flexibility of the MODX content management system with strong branding and carefully chosen photography to create this ‘three-in-one’ web site.
It carries a large amount of information and technical data for each of the businesses arranged with simple, flat navigation which leads visitors to the information they need in just a couple of clicks.
Sandra and her team keep the site refreshed with news and all the latest technical material. They can do it all in house quite easily, thanks to the functionality of the MODX system, and it is great for optimization of the web site.