The Big Green Egg - the most exclusive BBQ on the market - the must-have gadget in any Michelin starred kitchen.
If a customer is going to invest the kind of money that a Big Green Egg requires, the platform that enables them to have the confidence to purchase needs to be five star too.
The first issue was that whilst the website looked good, it was was static, so any updates, tweaks and changes to the content had to be made by developers, not marketeers. This also meant making changes to the website was a lengthy process and it was hard for the team to react quickly to the amount of great press and TV coverage that it was regularly receiving.
So, we first separated the marketing and e-commerce sites, improving the reliability and availability of each. We then migrated the site's content into the MODX content management system and developed a recipe finder and dealer locator. Now the content of the site is fully managed by the client, plus Big Green Egg aficionados can submit their own tips and recipes for inclusion to share with the growing community of likeminded barbecuers.