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Studio Republic have been a joy to work with. They understood our needs perfectly, got to grips with a potentially cumbersome project quickly and with the minimum of fuss, and we are incredibly happy with the end result.

Sally Ann Pickles, Managing Director, Vanilla Catering & Events

The Problem

Vanilla Catering and Events came to us with an outdated brand and website that didn’t reflect the quality of service they offer, or of the produce they use. They’re a high-end catering and events company, specialising in high quality service and using only locally sourced, sustainable produce. As members of Hampshire Fare, Vanilla Catering and Events support local farmers and suppliers to provide their exceptional seasonal and sustainable food. We couldn't wait to begin working with them to build a brand that really showcased their quality and meticulous attention to detail. We were tasked with rebranding the business, designing and developing a new website, and producing an array of print collateral with which to promote their services.

"We were really excited to work with Vanilla Catering and Events because not only are they experts in their field, they also do great work behind the scenes, too. They support ‘Love Food, Hate Waste’, to help tackle the food waste issue in the UK, and for every wedding or three-course corporate event they cater for, they donate 30p per head to their chosen charity of the year." Halina, Designer
Vanilla Catering and Events
Vanilla Catering and Events

The Solution

It was very clear from the outset that Studio Republic and Vanilla have shared values; we both support local, like-minded businesses and provide high quality service to our clients, so providing design and development solutions for them had similarities to designing and developing for ourselves. Vanilla Catering and Events are dedicated to producing the best quality food and service possible – and that’s what we placed at the forefront of their brand. Their phenomenal food photography speaks for itself, so we let it do the talking. Combining their photography with a sleek, modern typographic logo and clean, minimalist design, we created a solution that is professional and timeless.

Branding

Vanilla Catering and Events’ brand needed to represent the quality of their services. We wanted to incorporate a consistent and professional tone of voice as well as a luxurious and professional aesthetic. We worked closely with the client to develop their new brand, so that the whole business and all of its outputs were consistent.

Vanilla Catering and Events
Vanilla Catering and Events
Vanilla Catering and Events

Logo & Icon Design

The logo needed to be modern and professional, whilst representing the high quality of Vanilla’s services. When developing the logo and icon, it was important to consider scale – these logos would be used across business cards, uniforms and even banner stands and vehicle livery, so the design for the logo and icon had to work across multiple formats.

Illustration

Vanilla Catering and Events are proud members of Hampshire Fare, working with a select group of independent local suppliers to bring sustainable food and high levels of service to their clients. Their relationship with these local suppliers is important to their clients, and important to them as a business. They asked us to create an illustrated map to proudly display local suppliers they’re collaborating with. We created an A3 map of Hampshire, featuring iconic local landmarks as well as current suppliers to Vanilla Catering and Events. The map can easily be scaled to fit a variety of different mediums.

“We wanted to contrast their usual photographic style and create an illustrative map, whilst still maintaining that element of professionalism and luxury. It was great to be able to visualise the supply chain as it really reinforced Vanilla Catering’s support for local, ethical businesses.” Halina, Designer
Vanilla Catering and Events

Responsive Web Design

With the array of different screen sizes available these days, it's so important that your website works well both visually and in terms of functionality across all devices. This is why we design our sites responsively, to ensure that the site works perfectly no matter what screen you are looking at it on. Vanilla Catering and Events' website was no different. We built this site to work across all devices and all screens, making sure that the images and content scaled appropriately to fit whatever screen the user may be viewing the site on.

"A big challenge was to ensure that Vanilla Catering and Events' photography was fully optimised across all screen sizes and on all devices. We needed to make sure that no quality was lost" Harley, Lead Designer

Development

Every year Vanilla Catering and Events update their menus and their photography, so it was necessary to develop a site that was largely photographic, with the ability to easily change the images as and when needed. The same applies to the Local Produce map on the site. The client needed to be able to add and remove new suppliers as necessary. Using MODX, we are able to create bespoke sites that are fit for the individual needs of each client, so making these features possible for Vanilla was no problem at all. Our developers added the front-end flair to the site, adding that touch of personality and individuality to the site.

"Vanilla Catering & Events needed a beautifully functioning and responsive website that showcases their food, events and suppliers. We built an intuitive and reliable system which allows them to do exactly this." Jamie, Developer
Vanilla Catering and Events

Strategy

The whole aim of this project was for Vanilla Catering and Events to reposition themselves as a luxury catering and events brand and for them to break into the high-end market to reach higher end clientele. A large part of our job was to offer brand and marketing strategy advice that would support their journey towards achieveing this success. Although Vanilla Catering and Events' were active on Twitter and Facebook, they didn't have any other social media presence and, as a luxury catering and events company with a gallery of exquisite food photography, we made suggestions to them to expand their social media presence to include Instagram, too.

"From the word go Sally trusted and embraced the way we work and structure projects at SR. She was a real pleasure to collaborate with and we ended up with a brand and site that we are both really proud of. We continue to support Vanilla's marketing needs and will be kicking off another web project at the beginning of 2019. We look forward to a long ongoing relationship with Sally and Co." Jack, Client Director
Vanilla Catering and Events

Print Design

To support their new brand and website, Vanilla Catering and Events requested that we design three brochures for each of their event services; weddings, corporate functions and private events. We created bespoke brochures for each division, with each brochure focusing on the artistry of the food, providing a variety of example menus as well as including a small copy of the local produce map.

"For the brochures, menus and the map we wanted to create something totally unique and bespoke to Vanilla Catering and Events. We worked closely with Sally to understand her needs and the purpose of each print item, and ended up creating a luxurious, clean style which can be adapted to suit any future business ventures they wish to take." Halina, Designer
Vanilla Catering and Events

Stationery

As part of the branding process, we create range of appropriate stationery items for our clients. Vanilla Catering and Events required a clean and modern look and feel to match their rebrand. We’ve delivered business cards, email signature, letterhead, and compliment slips to complete their stationery suite.

Vanilla Catering and Events

"We couldn't be more happy with the way the new site and print collateral turned out – it's always amazing to create work for a company who work to do good for their clients and the wider community." Chris, Digital Director
Vanilla Catering and Events

Exhibition Banners

Vanilla Catering and Events require exhibition stands and roll up banners to showcase their culinary capability and services at promotional events and wedding fairs. Using their most recent photography, we created a selection of options for the exhibition stand and banners which, as will all of their marketing material, place Vanilla Catering and Events’ expertise with food at the forefront.

"Vanilla Catering and Events often showcase their services at events and wedding fairs and it was important that their display stands bore the new branding. We brought their incredible photography to the forefront yet again, and let the clean design of their brand do the talking." Halina, Designer

The Impact.

425

Vanilla Catering and Events

Events catered

£10,457

Vanilla Catering and Events

Charity of the year donations

35

Vanilla Catering and Events

Local suppliers supported

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