For 25 years Step By Step have been helping young people in crisis, supporting them to achieve their aspirations. They provide accommodation, personal development and specialist support services for young people going through hard times. As with many charities, Step By Step rely as much on people donating their time and effort as they do their money, and this was something they were keen to push.
Step by Step had recently rebranded and wanted a website that reflected their new identity and updated direction. The site needed to make it as easy as possible for young people to access services, and for supporters to get involved.
The redeveloped site needed to communicate the amazing work Step by Step do with young people and the impact they have on their lives, at the same time as providing an engagement opportunity for people to connect with and support the charity.
Aside from their retiring site not being mobile responsive or user-friendly, particular obstacles the charity were facing were drop off rates where donors were being directed to third-party platforms; and difficulties with supporters being able to register and pay for events. Step by Step had identified a need to reach people who could volunteer time to support their work, and a separate need to reach people willing to let their spare room to young lodgers. Above all, the site needed to be equally easy for young people in crisis to use as a way to get help and for potential supporters to offer help.
Step by Step were looking for a creative agency to act as a partner, to support their ongoing digital income generation campaigns and creative design requirements.
Together we’ve created a site which strikes a balance between showcasing the great work that Step by Step do, and highlighting the ways people can help by getting involved or donating.
We developed a bespoke donation platform which integrates with Stripe, PayPal, and Go Cardless to manage one-off and recurring Direct Debit donations. Event participants can now register and pay for events within the site, increasing the level of event participation for the charity. Supporters of the charity can get in touch easily to volunteer their time. There are clear areas within the site with strong calls to action to promote the opportunity for people to help young people by offering to let their spare room. All data capture touchpoints in the site are GDPR compliant and integrate with Mailchimp, Step by Step's email campaign platform. We also worked with Step by Step's CRMs provider, Harlequin, to support them with offline integration.
We’ve clearly divided the ways that people can get involved with the charity in an effort to break down the barriers to engagement. The intention being that, if people can immediately see a specific and small task that they could achieve, they’ll be more likely to reach out.
As with many charities who approach us for support, generating voluntary income through web donations played a huge part in Step by Step's website redevelopment project. Throughout the site we’ve included various touch points which explain the impact that potential donations have. On the donations page we've used Step by Step's social return on investment figure and added a multiplier that demonstrates the social impact that each individual donation will have.
We’ve created bespoke donation platforms for many of our clients, reducing the cost to the charity, reducing the drop-off rate, and increasing the conversion potential. You can read more about how we do it here.