In the South East the average person uses on average 150 litres of water per day! But believe it or not this region is becoming more and more water scarce with long, dry winters becoming more common. Save Water South East’s (SWSE) aim is to increase the awareness of water as a finite resource and improve water efficiency across the 7.7 million households in the South East.
Our work with SWSE was a multi-faceted competition led campaign to raise awareness of some of the biggest causes of water wastage, whilst simultaneously increasing awareness of SWSE and the work the organisation does. We created the brand and website, and used a combination of digital and social media alongside more traditional print media to reach the widest audience.
One of the main goals for this campaign was to generate a substantial social media impact and following. Their social media presence was created as a significant part of the campaign, along with competition specific calls to action.
As well as online solutions, we also produced print media pieces to support the digital campaign, encouraging people to visit the site and enter the completion. A series of flyers were distributed across the South East and a series of adverts appeared in the Metro and other local magazines.