Studio Republic take a problem solving first approach, which has been refreshing. Working back from a 'what problem are we trying to solve here?' position has enabled us to deliver ismybillfair as a credible, marketplace-ready consumer service.
Graham Barrett, Founder and CTO

1. Who are ismybillfair?

ismybillfair believe in fairness – that’s what their whole ethos is based on. It’s what gave them the idea for ismybillfair.com in the first place. The site lets people put in the details of their different services and utilities to compare them to what other people pay. If they’re not happy with the results, they can challenge their current provider to give them a fairer deal.

2. What We Did

To get things started we kicked off with the name creation process for the service, the branding and identity, and the strategy. Collaborating with the client, we came up with a graphic device that acts not just as a logo, but as the backbone of the whole service.

Our branding process is very in depth, learn more about it.

3. User Experience

We’ve put a lot of time and research into crafting a great user experience for ismybillfair. The service needs to be as simple and intuitive as possible as it needs to be usable for everyone, young and old, on mobile and on desktop. Now the site is live we’re still closely monitoring and testing user behaviour to ensure that any adjustments and refinements can be made as soon as possible.

User experience and CRO are vital for every website, read about our approach to them.

4. The Impact

The result is a robust and well-tested piece of software and a strong brand to carry it to household name status. With major press coverage already lined up, it’s definitely ready for the big time.

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