Logo & Icon Design
The BySea logo which we created is strong and bold and most importantly maintains these properties when scaled. It is used on a variety of mediums from packaging to small social graphics so it is important that it is always recognisable. We chose the font ‘Lobster’ for the logo as its curves reflect the waves of the sea and by reducing the space between each of the letters we were able to create a solid marque that has a real energy and flow to it which reflects the nature of the sea and in doing so the brand itself. The main blue which we used gives reference to the sea and BySea’s association with Sailors’ Society and also really stands out as fresh and vibrant.