Did you know that 90% of all our goods consumed in Britain are shipped from faraway countries? That was the concept behind our recent campaign for Sailors’ Society. They wanted to tell people about this 90% fact in an effort to raise awareness of the amount that we as a society rely on seafarers and people who work in that industry. They also needed to build a GDPR compliant database of information in time for their bicentennial year.
We created a competition with prizes based around this 90% fact, this also doubled as a lead generation tool to boost Sailors' Society's database. To promote the campaign we created a full suite of animated social graphics, both for sponsored ads and for social media posts that encouraged people to enter and share. We also created a landing page for people to enter the competition and learn for about the cause.
Within the first 24 hours, 500 competition entries had generated the same volume of brand new GDPR compliant entries in Sailors' Society's database. The campaign ran for two weeks and generated over 3500 entries. Of the web hits, we saw an 80% conversion rate of people going on to enter the competition.