Our extensive work with charities has given us fantastic experience and insight into creating engaging content for users, whether through donor journeys to bespoke onsite donation options for their websites, or storytelling and calls to action through digital campaigns.
We are all bombarded with causes to give money to, or to support through petitioning, volunteering, or participating in charity events on a daily basis. Making your cause stand out from the rest, and the resulting success of your campaign is imperative. We’ve helped organisations to create and deliver effective campaigns which get to the very heart of the problem they're seeking to address, whilst being immersive, engaging experiences that people to want to be a part of. Campaigns are a useful tool to generate income for a specific appeal, to raise awareness of a cause or event, to encourage participation or action, to gain pledges non-financial support for your work, or to capture GDPR compliant data from people who want to hear from you and connect with you on a more regular basis.
See some of our campaign work.
Donor Experience Led Donation Platform
Knowing your cause is worthwhile is the first step, delivering a strong and convincing case for support comes next. We support you in creating a compelling supporter journey which results in your supporters taking action. We devote time and attention in our design and planning phases to your donor journey, the story that you're telling, and the impact that the donor can have by becoming part of a solution.
Charities frequently contact us knowing that they're seeing high exit rates from their website on donation pages, yet not seeing these exiting visitors translating to donations. When a supporter has to be taken to a third party website to make a donation to your charity, you stand a higher chance of donation form drop-off. Your supporters want to know that they’re on a secure site when giving a gift and sharing their credit card information. Sending supporters away from your site is likely to raise questions and leave them wondering if they should rethink giving to your organisation online, or at all.
Making it possible for your supporters to give while they're on your website, and ensuring that their donation process is simple, secure, and quick, is an area of specialism for us.
We've built donation platforms that fully integrate into various payment gateways enabling donors to make one-off donations, or recurring donations via Direct Debit. Payment gateway integrations that we've supported include; Stripe, GoCardless, PayPal, HSBC, WorldPay, SagePay, Braintree Payments.
Part of your donor journey will include the option for supporters to find out how their contribution impacts your work. You'll want to offer them further opportunities to connect with you and your work so ensuring that the data you collect from your donors is fully GDPR and Fundraising Regulator compliant is a must. We will work with you to manage a positive user experience alongside full compliance. To support you in compliant data management, we can integrate your donation platform with your CRM system. We're experienced in managing integration with, among others; Salesforce, Raiser's Edge NXT, Hubspot, Microsoft Dynamics, Eloqua, SageCRM, and Zoho.
To support you with managing your email campaign contacts, we can ensure that your donation platform also integrates with your email campaign software. We've integrated with a number of marketing automation systems including, Marketo, Constant Contact, Pardot, Mailchimp, and Campaign Monitor.