An audit of over 400 charities in the UK has been conducted by the British Interactive Media Association to assess the state of website performance within the charity sector.
As part of the report, the bespoke trip application & donations website we created with Ellen MacArthur Cancer Trust was featured as an example of implementing a user-centric approach effectively to achieve and exceed organisational objectives.
Following in-depth data analysis of the selection of small to mid-sized charity websites, the report makes the case for a sector-wide digital revolution and the need to view digital (from board to delivery level) as an organisational transformation tool, not just ’the website’.
In a bid to address the knowledge gap, the report analysed:
Usability - how well users needs were met on their website
Technology - how well implemented their websites were
Platform - what approach charities adopted to deliver their site (themed, SaaS or bespoke)
Key recommendations made to help charities overcome their website challenges included thinking of websites as a journey not a destination, taking a user-centric approach (through strategy and co-creation) and working with a specialist partner (not a supplier) that can challenge you and ensure you remain user-centric.
Karenza Morton, EMCT’s Communications Manager, joined the launch event as a panellist and shared her thoughts on the significance of a client-agency partnership:
“Your chosen digital partner is there to help guide you through the website process to ensure it is truly user-centric, especially if you don’t have the digital expertise in-house. [Studio Republic] helped us to think about what the website journeys and priorities needed to be in order to design a website experience that was truly fit for purpose."
"The value of a true partnership [like ours] is that our relationship evolves with the site. Throughout the website creation process we acquired in-house knowledge and following launch, we’re now making ongoing investments around priority journeys to ensure the website continuously reflects the needs of the charity."
To read the full report, you can visit the BIMA website here.