So, 2016 has started with an absolute bang at Studio Republic. Another new year, another new site, but this time for us! We have been so busy building everybody else’s websites throughout 2015, we hadn’t given us any proper love for a while. We have expanded our team, had an internal makeover, gotten new signage and now got a shiny new presence online. Let us know your thoughts: we love feedback.
Basically we’ve started as we mean to go on. Entering our 12th year at SR, we are carrying through award winning developments from last year.
The digital marketing areas we are seeing significant growth in include campaigning through online banners, HTML email marketing, independent landing pages and microsites, all wrapped up with extensive reporting. We are running into the millions when it comes to HTML emails sent, so have become real experts in this area. Our clients are seeing amazing success with this tool which is extremely cost effective and fully trackable. In fact, it has the highest ROI than any other digital marketing channel and is the preferred method of communication for 72% of all customers (source). See our blog post on HTML marketing for full details and download our insight PDF. In summary, we have a feeling there is going to be an increasing demand for our digital marketing services over the next year.
Another huge growth area we are seeing is the demand for MODX as a more secure and user friendly CMS over the likes of Wordpress, Joomla or Drupal. We have experienced more enquiries and bigger brands getting in touch due to high profile WordPress hacks in the last year. Having extensively researched all other CMS options, we are still convinced that MODX is the most versatile, secure and adaptable route for all web development in 2016. Have a look at our MODX website security blog post for the industry statistics. We are already have several website projects in production which involve the migration of an existing site to MODX and we are still in January!
Another aspect of our development at SR which we put a lot of effort into is the loading speed of our sites. This is used by search engines as an important factor when determining a website's ranking. We are consistently achieving great results when it comes to loading times because we know how important it is to serve up the information for the user as quickly as possible. To see what we mean, you can test this website (or any other) using Google's PageSpeed insights. (It scores 98 out of 100 - we're pretty proud!)
At SR we build long lasting relationships and are now in the fortunate position to be able to choose the clients we want that we work with. It is most important that we enjoy doing the work and produce quality, cutting edge results for them. Don't just take our word for it, check out what some of our clients are saying about us on our client testimonials page.
We hope it is a fruitful and happy year for you. If you feel that we are singing from the same hymn sheet, please do get in touch and pop in for a cup of tea - we always have time for like-minded people and new possibilities! You can call us on 01962 659123, email us at [email protected], or complete our contact form below.