5th January 2015
The words, “Brand Relevance” sound
like something you’d read in a marketing textbook or hear in a presentation
along with buzzwords that sound impressive, but mean very little. The
difference is, these are two words that can actually be applied practically.
“It doesn’t matter what product
you’re selling, or even how amazing the product is”
That may sound like a bold
statement to make, but in an ever-changing market that is saturated with so
many choices, people are likely to simply skim past your product or service
online, on the shelf or in any kind of marketplace if it is not relevant to
their immediate needs. Your product may be entirely unique, but are you
communicating its unique values in a clear and understandable manner?
Marketing brands in an environment
full of choices; some of which are very similar, if not almost identical, is a
challenge that should be faced with a number of factors in mind.
Studio Republic believes that
relevance boils down to asking the right questions. What makes your unique
product stand out? Why would customers or users gain from engaging with it?
What sets your product apart from its competitors? We will answer these
questions with both strategy and creativity in mind.
Visit Studio Republic to find out more about
making sure that you stay relevant, keep getting noticed and keep engaging the
right people online, offline - anywhere.
Empowering causes with the means to directly impact lives