What does 'Creative for Good' mean?

In December Studio Republic celebrated their 14th Birthday in our Winchester office with some of our favourite people at a Winchester Creatives evening. During the evening we unveiled our new look website which are now pleased to say is officially live.

Studio Republic has come along way over the past 14 years and we have established ourselves as an ethical creative digital agency. On the evening, Chris explained the direction of the agency with with a short but sweet (and slightly unrehearsed) speech:

“We've been fortunate to have dealt with many like minded clients over the years and we want to continue to align ourselves with ethical businesses, NGOs and charities. We're in a strong position along with a growing team as we move into 2018 and I'm excited to see what we can achieve by helping our clients whilst strengthening our foothold as an ethical creative digital agency."

Why ‘Creative for Good’?

Studio Republic was born out of Chris' desire to create an agency that fitted with his beliefs and ethics. Chris explains: “As the business has grown into a successful agency, we have the luxury of being able to choose the clients and projects we take on, ensuring that our focus is still on working with people we like and respect. Historically, this has meant working within a range of sectors but in the last five years we have worked more and more with charities and Non-Government Organisations (NGOs). By their very nature, these organisations tend to be a great fit for Studio Republic, and this has led to us taking the decision to make this our main focus. After much head scratching, we settled on our three word mission statement ‘Creative For Good’.”

A Recent Case Study | Step by Step

Having being selected from 7 agencies, Step by Step was a new client who came to us needing a complete rebrand and website overhaul which are particular strength areas for SR.

We spent a considerable amount of time working closely and collaborating with them like we do with all our clients so we can understand their business's objectives and the site's purpose. Using this knowledge we can design and develop a web solution that fulfils their needs and that converts. One of our recent clients we worked with was Step by Step.

Step by Step is a young people’s charity who support those who are going through hard times, including homelessness. Their brief was to create a website that delivers for young people who want to know about Step by Step’s services, for people who want to support their work, and for people who want to get involved with their cause.

The final outcome was a website that reflects and responds to the fact that young people experience incredibly hard times; and that through supporting or being involved in Step by Step’s work, people can contribute to those same young people having opportunities for bright futures.

Step by Step's Communications Manager commented:

“Studio Republic were quick to grasp our vision, our values, our personality, and our style. We trusted that they would give creative solutions to our brief, and that the site would be developed for the people using it - as opposed to being a platform for us to shout about our own work. At the same time as taking hold of and running with our personality and style, Studio Republic placed equal emphasis on function and results. We will be partnering with Studio Republic on a longer term basis so that we can continue to monitor results from the website and from our other digital communications channels, in order to ensure that we are continuing to meet the needs of young people, and of our valued supporters.”

Our work with Step by Step is a prime example of our mission to provide a tailored service with the client at the forefront with the aim to be ‘Creative For Good’.

Does your brand need assistance in 2018 with a creative digital project or campaign? Speak to Jack today!
01962 659 123 | hello@studiorepublic.com