ON THE BLOG

What’s In a Font?

Some logos are iconic. Others fade into obscurity like boy bands or teen stars from the 1990s.

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VR - The New Reality in Advertising

Imagine walking around Harrod’s in London, navigating the prestigious store’s aisles and examining its products in fine detail; picking up that diamond ring you’ve been admiring and looking at the fine cut of the stone, agonising over whether or not you should go to the checkout counter with it, all from the comfort of your home.

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Storytelling in Web Design

As we start the new year, it’s a good time to look at how web design is shaping up for 2015. And top of the web design trends for the year ahead is the idea of storytelling.

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Mobile Technology On the Move

Phones used to be just that - phones. Before the advent of cellular, and later, smartphone technology, if you needed to get in touch when you were away from your desk or home, you would have to find a phone booth or ask someone nicely if you could borrow their phone to make an important call.

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Showing your True Colours

Psychology shows us that the more choice we’re presented with, the harder it is to make a decision. And you only have to look at a paint colour chart to start flipping out.

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Is Your Brand Relevant?

The words, “Brand Relevance” sound like something you’d read in a marketing textbook or hear in a presentation along with buzzwords that sound impressive, but mean very little. The difference is, these are two words that can actually be applied practically.

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The Business of Christmas

Adverts featuring dustings of icing sugar snow, penguins and flying women in fairy costumes can only mean that Christmas is about to land.

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Who’s who in the design community? Part 1

When you have a design challenge or requirement, how do you know who can help you? There are so many types of designer out there, how do you know what credentials to look for when selecting a designer?

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Minimalism in web design

One of the key trends we’re seeing in web design is a minimalist approach. Less is increasingly more, and a clean and uncluttered site will help your business stand out from the crowd. So what are the main elements of minimalist web design?

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