Following our previous blog (23rd July) on how to draw more customers to your website, here is more on that theme. Last time we talked about SEO, Pay-per-click advertising, the importance of good quality content, thought leadership, relationship management and brand identity reinforcement. Here are 7 more tips to increasing footfall to your website:
A key way of establishing your online presence is to use social media channels. (see our blog post on this). Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram – there are so many platforms out there and they all do slightly different things. Pick a handful that suit your business and start sharing.
Following on from above, be an active member of the online community – don’t just read content and leave quietly. Post a comment, question or contribution, leaving your name and website link where you can. Join discussion groups and forums that are relevant to your industry. Network with your peers and prospects.
Two way street
If you’re getting out and about online, give something back by setting up your own newsletter for people to subscribe to. It needn’t be laborious – a handful of punchy stories about your business and industry will do nicely. You don’t have time to write reams of text and neither does your audience have time to read through it. You can also set up an RSS feed to feed relevant content to your subscribers.
Make it visual
If your content is not best suited to newsletters – for example, if it’s very technical which makes it a dry read - you could consider creating a podcast or video tutorial and uploading it to YouTube. If you create a series it will encourage visitors to follow you which might lead you to set up your own channel for subscriptions
Be an exhibitionist
Don’t hide your light under a bushel (whatever that is). Research your local, national and even global business directories, supplier lists and galleries and get yourself recognised. There might be sites where you can submit your work for peer review, such as www.cssbeauty.com, where your viewers may become your visitors.
Write a blog. It’s a common way of sharing your approach to what you do and creating engagement with your brand. Plus, the original content will help improve your SEO. Finding a new topic every fortnight might be a challenge but it doesn’t have to be long, it just needs to be relevant and useful to your customers.
If your blogging goes well you could consider polishing up some of your topics and writing articles or tutorials. These need to be high quality, properly researched and well written, so if you’re not a good copywriter you might need to reconsider this option or call in someone who can write well. Share these on your own website but also submit it to community sites where you can find a readership that matches your target customer profile.
As always, keep measuring your web traffic, eg. through Google Analytics, so can see what works well and what doesn’t. It’s a continuous effort.