If you are starting a new business or growing an existing one, all your marketing materials need to work hard to attract and engage your customers. With so many calls on your marketing budget, it is important to plan your investment and focus on the right things first.
Here is our checklist of priorities to help you get started:
A strong brand identity that says something about your business
When it comes to your logo and brand identity it really is worth investing in this early on. As important as your logo is, brand design is about much more than just a logo. It is the layout of the page, the colour palette you use, the font, style and photography.
An on-line presence that is optimised for search engines and clearly targeted to potential customers
However fabulous your products are and however great your web site is you need to get your message in front of your client base. The art of search engine optimisation includes a whole range of activities from creating rich content to an effective social media strategy that targets relevant communities and draws individuals to your site.
We help our clients optimise their web sites for maximum impact in the market, using a wide variety of tools according to individual needs.
A functional, fit-for-purpose web site that is scalable to support future business growth
Often over-looked until it is too late, your choice of content management system (CMS) is crucial. This is how your web site is managed and updated; it determines the on-going currency and accuracy of your web site content.
It has never been so important to keep your website lively and updated so you need to make sure you have a CMS that allows you to edit your site easily and one that can be scaled up to meet your future business needs.
We have long been advocates of the MODX content management platform and are one of a select group of professional partners. MODX is CMS which is both incredibly powerful as a development tool and very intuitive for our clients to manage their content.