Considerations for a charity are similar to any other website. Focus on the purpose of your site and the people using it. The best charity websites are all about the user. They make calls to action obvious and ensure that users can easily find further information as needed.
How we drive down ad cost while increasing ROI by leveraging Facebook's powerful algorithms to our advantage. If you've felt out of your depth running your own Facebook Ads, or have ever been disappointed with your ad performance, give yourself time to read this piece before you launch your next campaign.