Audience Research Questionnaire

We want to better understand our audience and their needs

We’re not performing as well against our KPIs as we’d like

We’re planning a website refresh or redesign

We’ve noticed changes in audience behaviour (e.g. donations, engagement, sign-ups)

We want to make more audience-led decisions going forward

Our organisation is developing or refreshing its strategy

Funders, trustees, or stakeholders are asking for clearer evidence of impact

We feel stuck and need clarity on our next steps

Other (please specify)

Very confident, we have strong evidence

Somewhat confident - we have some data, but there are gaps

Not very confident - we mostly rely on assumptions or old research

Not confident at all - we feel we’re guessing

Unsure

Based on analytics and or data

Based on staff knowledge or stakeholder opinion

Based on user feedback or support enquiries

Based on capacity (“we do what we can with the time we have”)

Based on external agency recommendations

We don’t have a clear decision-making process

Other (please specify)

Clearer direction on what to prioritise

Internal alignment on challenges

A more evidence-based understanding of our users

Clarity on next steps and a practical plan

Confidence that we are working towards meaningful outcomes

Other (please specify)

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